THE SEPTEMBER RESET

Why New Year's Resolutions Fail (And When Real Change Truly Happens)

January promises fresh starts and transformation. Gyms overflow with those making resolutions. Social media fills with ambitious declarations. By February, most have abandoned their goals and returned to old habits.

The failure rate is not accidental. New Year's resolutions often conflict with human psychology and seasonal realities. In contrast, September provides everything January lacks: established routines, mental clarity, and uninterrupted months to develop lasting habits.

After twenty-five years of decline, I rebuilt my strength through consistent kettlebell training. The programme was straightforward: 100 swings, five days a week, progressing from 12kg to eventually 32kg. However, even with this established routine, summer brought inevitable disruptions. Holiday schedules interrupted training consistency, social events increased alcohol consumption, and restaurant meals replaced careful nutrition. By late August, my clothes fit differently, and my movements felt less sure.

The choice was clear: waste no energy on regret, but channel September's momentum into rebuilding.

Why January Fails

New Year's resolutions aim to jolt depleted systems back into peak condition. January 1st bears no relation to your readiness, energy levels, or practical circumstances. It is merely a calendar date masquerading as a meaningful moment for change.

January works against you in every significant way. Christmas holiday excess leaves you feeling physically and mentally sluggish. Dark mornings make early exercise seem impossible. Social obligations remain high. Your energy is at its annual low just when you need peak performance.

The weather discourages outdoor activities. Gyms are overcrowded with others making New Year's resolutions. Everything seems to conspire against sustainable progress.

The September Advantage

September aligns with the way humans naturally function. The academic calendar continues to influence adult psychology decades after leaving school. Shorter days naturally encourage indoor focus, while social schedules settle following the summer holidays. Mental clarity returns as temperatures cool.

Your nervous system and sense of identity remain intact even when habits temporarily lapse. Muscle memory endures despite reduced frequency. Movement patterns do not vanish during brief interruptions. The foundation remains solid, even when the surface requires renovation.

Summer disruption is not failure; it is a seasonal adjustment. Your body and mind naturally relax their standards during longer days and social seasons. Men who understand this distinction recover quickly, while those who view summer backsliding as a sign of weakness often abandon their efforts altogether.

The Reset Framework

Effective September resets begin with one keystone habit. Choose the single practice that generates positive momentum in other areas. For most men, this involves returning to consistent physical training.

My September reset focuses on restoring kettlebell consistency. The programme remains straightforward: return to performing 100 swings daily with a weight that feels challenging yet manageable after the summer's interruptions. This might mean temporarily stepping back from 32kg to 24kg. The weight is less important than re-establishing the daily practice.

Build systematically. Week one focuses on movement quality and re-establishing habits. Week two introduces increased complexity or intensity. Week three raises volume or resistance. Week four consolidates gains and establishes autumn training patterns.

Improvements in nutrition follow consistent training. Once movement patterns are re-established, focus shifts to meal planning i.e increasing protein intake, moderating alcohol intake, and optimising sleep. Each element supports the others without placing competing demands on limited willpower.

Why This Works

September offers months of consistent effort before the next natural period of disruption. This provides ample time to establish robust habits capable of withstanding temporary interruptions. In contrast, January resolutions are almost immediately tested by ongoing holiday pressures.

The timing coincides with when most men naturally feel ready to re-engage with disciplined practices. Energy levels start to recover following the socialising of summer. Schedules stabilise after the disruptions caused by holidays. Social pressures lessen as the excesses of the holiday season come to an end.

Research suggests that habit formation takes an average of 66 days. September to Christmas offers consistent conditions, providing sufficient time to establish practices that feel automatic rather than effortful.

Getting Started This Week

Begin with movement. If you have maintained any training over the summer, return to your previous programme with realistic adjustments to intensity. If your exercise routine has lapsed completely, select one simple movement that you can perform daily.

My recommendation remains kettlebell swings: start with 50 per day for one week, gradually increasing to 100 per day by the end of the month. This requires minimal time investment while simultaneously rebuilding full-body conditioning, mental discipline, and daily structure.

Focus on tracking completion rather than performance metrics. Success is defined by showing up consistently. During rebuilding phases, the habit is more important than the intensity.

Plan for obstacles. Schedule training at the same time each day. Prepare equipment the night before. Remove barriers between intention and action. Success depends on making the right choice easier than the wrong one.

Start immediately. Monday motivation, complete equipment setup, and ideal schedules rarely align. Action creates momentum, not the other way around.

The Compounding Effect

September habits compound throughout autumn and winter, when consistent effort becomes easier to maintain. The shorter days encourage indoor routines, social calendars remain stable, and holiday disruptions are still months away.

Well-established autumn habits require less conscious effort to maintain during busy periods. They become part of one's identity. By the time summer returns, these practices have endured multiple seasons and various challenges such as Christmas. They are robust enough to withstand temporary interruptions without collapsing entirely.

Men who master September resets establish routines that improve through periodic stress. They recognise seasonal rhythms as strategic opportunities for renewal.

Your summer disruptions are coming to an end. September's momentum is gathering pace. The reset starts now.

Richard Morrissey

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